Tuesday, August 04, 2009

There are a lot of adds for mobile internet on Belgian TV the last month, but there is one that makes me almost mad. I'm very anti-belgacom, mostly because of the olden days when all we had were modems and used it to connect to BBS's - i even had my own 2 node demo scene oriented board.

Anyway, the add goes something like this. 'Pick mobile internet from Proximus (the mobile provider of Belgacom), it's great and we were the first to have a mobile phone network in Belgium'. They sure did, not because they are this innovative, but because the market wasn't open and Belgacom had a monopoly on anything phone related at that time (fixed & mobile). You wanted a phone? great, pay through your nose for outdated fixed phone technology and their mobile phone pricing was ridiculously high to put it mildly.

After a while, the market got open and competing companies were allowed to enter with their products. The first to do so was Mobistar, their price was half of Proximus. The very next! day Proximus slashed their prices in half as well.

The ad gets me mad, because they try to convince the people they were the first, while the truth is that there was no other choice and they were certainly overpriced at the time.

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